Potential Villain is a Chicago based, urban streetwear brand created in 2009. Founders, Neil & Louis, teamed up with their loyal “Street Fam” of revolutionaries & artists, aspiring to create a harmony between art and popular mass culture. Using their techniques, they focus on the inner antagonist while fabricating fresh art with you as their canvas.
In the real world, there are no good guys. There are only hustlers, the underdogs who are willing to become the enemy, if even for a day, in order to make it to the top. The only thing left to do, is to let it be known.
Divulge in the daily grind. Own up to your hustle. Declare yourself: A Potential Villain.
